In September 2029, Ruinart, the oldest champagne house, will be celebrating its 300th anniversary. Over the course of its rich history, it has fostered partnerships with artists such as Alphonse Mucha in 1896, and more recently taking part in the world’s largest art fairs through an annual carte blanche program, granted by Ruinart to a different contemporary artist each year.
Each year from now on, Maison Ruinart will commission a new artistic or architectural project in Reims that integrates sustainability into its innovation and creativity. It all begins this year in September, with an immersive installation created by a duo of up-and-coming artists who achieve surprising results by sustainably combining technological innovation with art.
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