RUINART'S FIRST ADVERTISEMENT
ALPHONE MUCHA'S POSTER
Ruinart has a longstanding relationship with the world of Art. Demonstrating audacity and innovation in its choices, the Maison commissioned the Czech artist Alphonse Mucha to design its first advertisement in 1896. Exhibited from the Morris columns in Paris to the summit of the Mont Blanc, the poster created a sensation. The artist then became the leading figure of the Art Nouveau movement.
The connection between Ruinart and art has remained strong ever since, maintaining close links with contemporary art. The Maison regularly commissions the artists of its time to share their vision on its legacy.
Trustful that art can enlighten and connect us, Ruinart gives Carte Blanche to leading contemporary artists to pay tribute to the Maison’s legacy.
Chosen for their commitments to sustainability, the artists are invited to Reims for an immersive journey to discover the Maison, its vineyards and its Crayères. They then share their vision of the work in the vineyards and the elaboration of the wines. Their artworks echo Ruinart’s values, raising awareness about climate change.
Since 2008, Ruinart has established 12 Carte Blanche projects. In 2021, the artist David Shrigley, who is used to observe his surroundings with incomparable irony, fixes his gaze upon the longstanding Maison through a set of 42 works.
PRIX MAISON RUINART
In 2018, Ruinart created the “Prix Maison Ruinart”, with the support of the Picto Foundation.
Each year, this Prize is awarded to an emerging photographer whose works, produced during an artistic residency in Reims, are presented for the first time at Paris Photo. They are then exhibited at other major art fairs.
This Prize is part of a sustainable and committed patronage that aims to identify, and locally help emerging talent who share Ruinart’s values.
THE 300 YEARS OF MAISON RUINART
Maison Ruinart will be celebrating its 300th anniversary in 2029 with a commemorative countdown strongly focusing on art.
Until 2029, 10 artworks will be commissioned and unveiled in the heart of the Champagne region where the Maison has its roots. Each will perpetuate the enlightened vision carried by Ruinart since being created and will enrich its symbolic heritage through a dialogue between art, nature and technology.
This year, visitors at Maison Ruinart in Reims can experience the performance “Movement” on site using the Aerocene app, which documents the artwork produced by Tomàs Saraceno. Through the flight of a floating structure, the artist illustrates the impact of climate change on vines.
Ruinart is present in more than 30 international art fairs in Europe, Asia and the United States, including the most prestigious: Art Basel, Frieze, FIAC…
These renowned events represent the excellence and diversity of artistic practices.
Each year, the Maison exhibits the works of the artistic reinterpretation of the Carte Blanche artist of the year.
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Jeppe Hein imagined an artistic installation that translated his sensorial journey at Maison Ruinart in Champagne.
Fixing his gaze upon the Maison, David Shrigley allows us to rediscover Ruinart with his quickly and uncompromising humour.
For the Carte Blanche program, the Brazilian artist Vik Muniz shares his reinterpretation of the Maison and its relationship with nature.