Two years of research and development were needed to get back to the essential: a 99% paper and entirely recyclable case, moulded to the shape of the bottle.
This case is 9 times lighter than its predecessor and produced without incurring any airfreight, resulting in a 60% reduction in its carbon impact according to the BEE (Bilan Environnemental des Emballages) and ADEME (Agence de l'environnement et de la maîtrise de l'énergie) methodology.
The second skin packaging was developed with manufacturing partners, Pusterla 1880 and James Cropper. The manufacturer James Cropper was established in 1845, on the shores of the Lake District National Park between Scotland and England, where it developed a unique savoir-faire. The family business is specialized in paper, respectfully leading innovations amidst a landscape classified as a UNESCO World Heritage site. The water indispensable to the creation of the second skin case is drawn from the site, 91% of which is clean enough to be released back into the river after manufacture. The result is obtained without the use of plastic or glue.