Since the begining of 2000s, climat has changed and its effects on the vines are visible. Maison Ruinart has been a pioneer in the field of sustainable viticulture. Over the past 10 years, the Maison has reduced its use of chemicals (fertilizers and phytosanitary products) by 40%, and plans to completely stop using herbicides by the end of 2020.

Moët Hennessy-Ruinart's vineyards have a dual certification. As Sustainable Viticulture in Champagne and since 2014 as High Environmental Value (HVE) as well, with more than 120 spaces dedicated to biodiversity, and more than 95% of the vineyard covered with grass.

At the same time, Ruinart provides administrative and financial support to its supplliers in order to achieve this dual certification in Sustainable Viticulture and High Environmental Value as well. 

Maison Ruinart makes eco-design and local procurement a priority, for the manufacture of its packaging and presentation material.

The eco-design approach has been integrated into all developments since 2012 and the bottle boxes have been eco-designed since 2015.

The use of plastic has been banned for all packaging since 2015, in favor of paper, cardboard, and wood coming exclusively from eco-managed forests. The House obtains 87% of its supplies in France - 48% of which is in Champagne - and 12% in Europe.

Since 1729, Ruinart has marked its history with artistic reinterpretations. Since 2008, the Maison has established 11 Carte Blanche projects with leading contemporary artists, committed to environmental protection, such as David Shrigley (2020) and Vik Muniz (2019).

In 2029, Ruinart will celebrate its 300th anniversary. As a countdown to its 4th century of existence, the House will reveal a new artistic, technological or architectural project each year, telling the story of how its wines are made combining innovation, creativity and sustainability. Currently on display in the heart of the chalk fields, is the work "Retour aux sources" by artist duo Mouawad Laurier, which offers an immersive visual and sound experience listening to the cycle of the vine and the making of champagne in real time.

The Maison also supports emerging artists, in particular with the Maison Ruinart Prize which is rewarded each year to one of the artists presented in the Curiosa sector of Paris Photo, but also through its Ruinart Studio which invites young talented photographers every year. to produce a series of exclusive visuals.