On the eve of its 4th centenary, the Ruinart house combines art and artificial intelligence in an immersive installation that is autonomous, sustainable and attentive to life.
In September 2029, Ruinart, the oldest champagne house, will celebrate 300 years. A rich history shared with artists including Alphonse Mucha in 1896, and now in the largest international art fairs in which Ruinart entrusts each year a carte blanche to a renowned artist.
A way to bring together its heritage, its history and its know-how through the vision of artists who express it in an original way through their medium.
To prepare for this major anniversary, Ruinart commissioned a work to the artist duo Mouwad Laurier, Retour aux sources, which combines data, artificial intelligence, harmony with the living and immersive expériences.
It takes the form of a root evolving in a century old « crayère », which listens to nature and immerses the audience in a visual and sound experience 30 meters below earth. In this in-depth space where there used to be an ocean, we are confronted to our physical and temporal scale.
The Root, endowed with a sensitive intelligence, listens to the natural elements intervening in real time in the champagne production, thanks to a device of complex artificial intelligence. It reminds us that human beings and nature are intrinsically connected.