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The Ruinart Studio programme

The very special relationship between Maison Ruinart and the art world began during the reign of Louis XIV, when Dom Thierry Ruinart—the uncle of Ruinart’s founder - became Maître d’art (“Master of art”) in 1674 , aged 17. Since then, Ruinart’s descendants, who oversaw the eponymous Maison, kept close ties with the creative arts.

The premises

In 1896, André Ruinart commissioned Czech artist Alphonse Mucha to create a poster that would embody the Maison. Mucha, an iconic representative of the Art Nouveau aesthetic, designed an advertisement for Maison Ruinart that had a huge impact. The work was the catalyst to Maison Ruinart’s longstanding relationship to the art world.

In honour of Dom Ruinart’s artistic commitment, Ruinart created the Prix Maison Ruinart. Each year an emerging photographer is rewarded at Paris Photo, a famous photography art fair.

Ruinart Studio The programme's creation

From the commitment to support new generations of artists, the Ruinart Studio program was born. The objective is to commission young photographers, from a wide geographic and stylistic diversity, to bring an original and creative perspective on the Maison’s universe.

In collaboration with Fisheye agency we chose these new talents and invite them for an immersive experience into the heart of Maison Ruinart. Over two days, they are guided by the teams through a didactic journey inside the winemaking process, a visit of the vineyard and cellars and of course a  tasting of the cuvées. The works produced after the immersive trip are then released on the Maison’s social channels, on top of being exhibited in Reims and at art fairs around the world.

Ruinart Studio aims to give visibility to these emerging talents to encourage a continuous renewal of artistic creation.

In a tribute to Ruinart’s terroir and savoir-faire, the artists raise awareness about the environmental challenges that motivate and drive Maison Ruinart on a daily basis.




Young talents of 2020

Young talents of 2019

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