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On the occasion of the VINEXPO PARIS trade fair, Maison Ruinart is proud to announce, on February 11th, 2020, a long-term project to reimagine its brand new packaging.
Representing more than two years of R&D, the new cases will replace the Maison’s existing champagne boxes. Set to revolutionize the gift-box and cases market, the packaging is eco-designed, uses zero plastic and is 100% recyclable.
It will be unveiled at the VIVATECH trade show in Paris in June 2020. This disruptive new case represents another step in the Maison’s holistic approach to development that respects the environment.
The Maison Ruinart dares to innovate, it has developed an innovative eco-responsible ultra-light case – crafted from natural wood fibers sourced from sustainably managed European forests – that is easily and fully recyclable.
Like a second skin made of paper, it follows the lines of the bottle’s emblematic curves and allows the integrity of the Ruinart flavor to be preserved until tasting. Its raw and sophisticated handle nods to Crayères, the Maison’s historic chalk-pit cellars in Reims, classified as a World Heritage site by UNESCO. The perfecting of this chalk-like texture – with the richness, depth and finesse of its embossed details – represents a true technological feat.
“With this second skin case Maison Ruinart confirms its pioneering role in champagne, and its ambition in terms of social and environmental responsibility. This disruptive project embodies the Maison’s firm commitment to more sustainable development for its packaging across all stages of the development and marketing of our products, from the tending of the vine to the consumer experience.”
Frédéric Dufour, President of Maison Ruinart.