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Ruinart x Reforest'Action

Ruinart x Reforest'Action

Ruinart is committed to promoting biodiversity in Champagne by initiating an ambitious reforestation project in collaboration with Reforest'Action

Ruinart's commitment to promote biodiversity in Champagne

Since 1729, Ruinart has looked to carefully cultivate the soil its exceptional wines are rooted in. 

To date it has gone further still, by dedicating the entire 40 hectares of the historic Taissy vineyard to a biodiversity pilot project carried out with Reforest’Action. The initiative distinguishes
itself by its size and global approach. It attests to the drive to develop this approach in the years to come
and to share it more widely on the scale of the Champagne region.

The project is part of the IMAGINE movement, of which Maison Ruinart is one of the first members. It brings
together the worldwide participants mobilizing for the preservation and regeneration of forests on a large
scale: in order to fight against the climate emergency and restore biodiversity.

The Maison will plant nearly 25,000 trees and shrubs in its Taissy vineyard by 2022. The first step, launched in March 2021, was to plant outer hedges.

This vineyard, a true reservoir for biodiversity, has a natural ecosystem suited for the development of  ecological corridors. Its unitary parcel of about 40 hectares is perfectly adapted to a global project in favor of biodiversity.

The aim is to regenerate the soil and to bring back the original fauna and flora to the parcel. This planting will provide habitats for fauna useful for growing vines (ladybugs, lacewings, birds, bats).

Forest specialist, Reforest'Action is a recognized company whose mission is to preserve, restore and create forests in France and around the world, in response to the climate emergency and the erosion of biodiversity.

Reforest’Action selects forestry projects, supports them financially and ensures their quality, in order to develop their multi-functionality— environmentally, socially and economically—in the long term.

Since its creation in 2010, Reforest’Action has planted and protected more than 10 million trees and educated 20 million people about the importance of forests.

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