In September 2029, Ruinart will be celebrating its 300th anniversary. Over the course of its rich history, it has fostered partnerships with artists such as Alphonse Mucha in 1896, and more recently taking part in the world’s largest art fairs through an annual carte blanche programme, granted by Ruinart to a different contemporary artist each year.
On the eve of its fourth centenary, Ruinart has chosen to combine art and artificial intelligence in an immersive, sustainable and self-contained installation that is driven by life itself.
In the lead-up to this important anniversary, Ruinart has commissioned a work of art from the Mouwad Laurier duo, entitled Retour aux sources, which brings data, artificial intelligence and the living world together in an immersive experience.
The work takes the form of a root planted in an ancient crayère chalk cellar. The root listens to what is happening within its natural surroundings above, and immerses the audience in a visual and sound experience 30 metres below ground.
The root, endowed with sensitive intelligence, listens to the natural elements involved in the champagne production process through a device that uses complex artificial intelligence.
Find out more about the root:
RETOUR AUX SOURCES