During the international contemporary art fair FRIEZE LOS ANGELES, Ruinart unveils Glass House, an artwork created by the artist David Aiu Servan-Schreiber to encourage the collect and recycling of glass bottles used during the occasion. It is the first time that FRIEZE, one of the international leaders in its field, welcomes such a project. The artwork evoques the historic cellars of Maison Ruinart in Reims, known as “Crayères” (chalk cellars). A wooden container covered by a chalk-like texture is pierced by a round opening where the bottle can be dropped.
The luminous golden interior shines through the circular hole as reminder of our planet and the treasures it offers.
In October 2019, Ruinart unveiled at FRIEZE LONDON the first step of the collaboration with David Aiu Servan-Schreiber: Inside Me. The boxes inspired by the artist’s Microcosm series, are unique works meant to collect the corks from the bottles of champagne used during the art fairs the Maison partners with. Once collected, the corks are entrusted to a branch specialized in their conversion.