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You will find below the material available on Maison Ruinart arrival at La Samaritaine : press release and HD visuals.


Maison Ruinart opens shop-in shop at La Samaritaine

For the first time in its history, Maison Ruinart has set up a dedicated sales space in the heart of Paris, at La Samaritaine located 9 rue de la Monnaie, in the first arrondissement of the capital. 


Celebrating the savoir-faire of the first established house of Champagne, the luminous, artistic installation offers the iconic Ruinart Blancs de Blancs and Ruinart Rosé cuvées (half bottle, bottle and magnum) all year around, as well as exclusive services.

This surprising space nestles under the glass dome of the newly renovated Samaritaine department store, built in 1870 and listed as a historic monument since 1990. Placed on a long block of limestone rock, symbolising the Maison’s Crayères – chalk-pits cellars used to mature wine – in Reims, the emblematic bottles float above a mirrored surface.

Their reflections create a surprising landscape evoking the vineyards and rolling hills of the Champagne region where the Maison’s signature grape variety, chardonnay, is grown. Through the savoir-faire of the wine making team, the Cellar Master unveils the aromatic freshness that characterises Ruinart champagnes.

« Maison Ruinart is accompanying the longawaited reopening of the Samaritaine with its first dedicated sales space. It was an obvious choice for Ruinart. We share the same enlightened vision of a world based on the deep connection between nature and culture. The Samaritaine is much more than a point of sale. » Frédéric Dufour, Président Maison Ruinart


Committed to an eco-responsible approach across all its activities, Ruinart developed a Second Skin case for its bottles – an elegant envelope made from 100% recyclable paper.

It embodies a more conscious and minimalist art of gifting and can be personalised with gold stamped initials - details that make this gift to yourself or others truly unique.

The Samaritaine is the only space where this service is available all year.

Visitors can also savour the Maison’s vintages throughout their visit to the Samaritaine: Ruinart Champagnes feature on the menus of the restaurants and eating areas within the department store.