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Below you will find the material available about the Holiday Season 2022 : press kit and HD visuals.
UNWRAP THE QUINTESSENCE OF NATURE
Behind every meaningful gift is an intention: to find genuine connection; to savour life by elevating the ordinary; to participate deeply in an engaged way of living.
This is conscious art de vivre. With elegance and gratitude, we embrace the luxury of time spent well. This comes together in a special something that, once unwrapped, draws people together to create cherished moments. Ruinart Champagne is more than a gift.
In 2022, Maison Ruinart revealed Dom Ruinart 2010, the elevated expression of a Blanc de Blancs . Born from nature and shaped by time, Dom Ruinart 2010 also marks a turning point. Reintroducing ageing under cork for Dom Ruinart – and reviving manual disgorging – brings even more complexity to the wine. At the heart of this vintage lies the Maison’s signature chardonnay.
To accompany the release of this vintage, Ruinart has designed a new case evoking the unbreakable link between Dom Ruinart and chalk from the chalky soil in which the vines grow to the walls of its deep underground cellars. Soft and velvety to the touch like chalk, it becomes a sculptural object that elegantly encases the bottle, illustrating the depth of the Maison’s know-how and respect for nature.
THE SECOND SKIN CASE : A NATURAL CHOISE
Since 2020, the Second Skin case has been used with all Ruinart bottles, redefining the art of gift giving. Eco-designed and made of fully recyclable paper from ecologically managed European forests, it is the ultimate expression of a conscious gift, elegantly conveying Ruinart’s values.
The Second Skin case is 9 times lighter than the previous generation of boxes, weighing only 40g, reducing its carbon footprint by 62%. Only removed on serving, the Second Skin preserves the wine until the bubbles fill the glass and first sip is savoured.
A LIMITED EDITION SIGNED BY JEPPE HEIN
Having offered Jeppe Hein its Carte Blanche 2022, Ruinart invited the artist to decorate the limited edition of a Ruinart Jeroboam. He transformed the wooden box in which the bottle nestles, depicting different dimensions of a great champagne.
In resonance with his multi-sensory installation RIGHT HERE RIGHT NOW, Jeppe Hein stained the wood using chalk from the Maison’s underground cellars. On the bottle itself, simple bubbles with no writing evoke this rosé vintage that he loves. To complete the limited edition, he added a rosé mirror sculpture that rests on the box on opening. An experience that embodies his vision of Ruinart.
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