FRIEZE NEW YORK

RUINART x FRIEZE
NEW YORK

2025

In 2025, Ruinart continues its Conversations with Nature art series by inviting American artist Sam Falls to share his artistic vision. His artworks will be exposed at the Frieze New York art fair from 9-11 May 2025.

Enjoy the Ruinart experience beyond the fair. Discover Ruinart cuvées in a selection of restaurants and hotels, and book a culinary experience paired with the Maison's cuvées by navigating the map below.

CONVERSATIONS WITH NATURE


Conversing and connecting with nature has always been essential to the oldest champagne house. For almost three centuries, Ruinart has been listening to and learning from living things. The flora and soil have inspired the Maison’s chardonnay experts who carefully observe and respect them.


The Maison continues its Conversations with Nature art series by inviting artists whose work echo this commitment to share their vision. With the ability to connect us with ourselves and others, to enlighten and transform us, art can carry messages fostering biodiversity to audiences around the world. This year, Franco-Swiss artist Julian Charrière, French artist Lelia Demoisy and American artist Sam Falls join the 2025 cycle of Conversations with Nature.

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Ruinart Blanc de Blancs dans les vignes
Sam Falls

SAM FALLS


Ruinart continues its Conversations with Nature in 2025 by inviting Sam Falls to share his artistic vision. For the Maison, the artist has created a series of artworks echoing Ruinart’s commitment to fostering biodiversity.


Born in 1984, Sam Falls grew up in Vermont. Today, he lives and works in California in close connection with nature. His work expresses a symbiotic relationship between the viewer and the life of the flora and fauna that inspire him. For Maison Ruinart, the artist arranged in situ, at the historic Taissy vineyard in the Champagne region, emblematic local flowers, leaves and branches intuitively on a huge canvas and sprayed them with pigment. Over time, the plants left their imprint as the colours reacted to the humidity. This process highlights the ephemeral beauty and impermanence of natural phenomena, while the resulting botanical portrait testifies to Ruinart’s commitment to biodiversity.

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