Erwin Olaf

The great artist of tomorrow

Each year, the House of Ruinart gives an artist carte blanche. Erwin Olaf was particularly attracted to this form of freedom. At 57, he is today an internationally recognized photographer and artist. On his first visit to Reims, Erwin was fascinated and impressed by the depth and immensity of the crayères, and decided to concentrate on the details of their prehistoric natural formation and the traces left by man.

Erwin Olaf's original work for the House of Ruinart tells the extraordinary story of Ruinart’s crayères through his camera’s lens.
He used his Hasselblad camera, which he has had for the last 35 years. Although he shot in black and white, he gave the photos a more luminous effect than if they had been created in colour.



Ruinart & Art

As a patron of contemporary art and design, the House of Ruinart can be found all over the world, wherever the artists of today enjoy the freedom to express themselves and exhibit their work. Follow the collaboration between Erwin Olaf and the House among the major art fairs.