The root feeds on organic data from any given moment, comparing it with the data it already has stored. It provides its own interpretation of its current environment, whilst challenging how the onlooker perceives it.
When experiencing Retour aux sources, the viewer is encouraged to question the role of mankind within nature and how interdependent our ecosystems must be. Maison Ruinart has purposefully chosen to embark upon a long-term sustainable development approach because it believes no human product really lasts unless it is created with respect for its environment.
This approach involved many fundamental components: from vineyard to winemaking, from waste management to green energy, from eco-designed packaging to shipping, not to mention the transmission of savoir-faire. Retour aux sources is one of many initiatives, in this case an artistic initiative, designed to develop awareness amongst a wider audience.