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ART CONNECTED TO THE LIVING WORLD
On the eve of its fourth centenary, Ruinart has chosen to combine art and artificial intelligence in an immersive, sustainable and self-contained installation that is driven by life itself.
In September 2029, Ruinart, the oldest champagne house, will be celebrating its 300th anniversary. Over the course of its rich history, it has fostered partnerships with artists such as Alphonse Mucha in 1896, and more recently taking part in the world’s largest art fairs through an annual carte blanche programme, granted by Ruinart to a different contemporary artist each year.
This project has enabled Ruinart to present its heritage, history and know-how from a series of innovative angles, through the vision and preferred medium of the chosen artist.
In the lead-up to this important anniversary, Ruinart has commissioned a work of art from the Mouwad Laurier duo, entitled Retour aux sources, which brings data, artificial intelligence and the living world together in an immersive experience.
The work takes the form of a root planted in an ancient crayère chalk cellar. The root listens to what is happening within its natural surroundings above, and immerses the audience in a visual and sound experience 30 metres below ground. Deep inside the earth, where there used to be an ocean, the audience is confronted with the physical and temporal character of humanity.
The root, endowed with sensitive intelligence, listens to the natural elements involved in the champagne production process through a device that uses complex artificial intelligence. It reminds us that human beings and nature are intrinsically connected.
Mouawad Laurier is the collective name for two artists who work and live together. Maya Mouawad and Cyril Laurier have been collaborating on innovative artistic projects together around the world for many years, working with other artists under the name Hand Coded. They now sign their own work under their real names. In partnership with Pablo Valbuena, they were pioneers of video mapping and have continued along this path, collaborating with leading video mapping artists such as AntiVJ and Romain Tardy. They started using AI in 2006, and Retour aux sources combines elements of the work they have presented in the past.