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The great artist of tomorrow
Erwin Olaf's original work for the House of Ruinart tells the extraordinary story of Ruinart’s crayères through his camera’s lens.
He used his Hasselblad camera, which he has had for the last 35 years. Although he shot in black and white, he gave the photos a more luminous effect than if they had been created in colour.
I'm a photographing artist. Captured with my lens, this series illuminates the art found in cellars.
Erwin Olaf was particularly attracted to this form of freedom. At 57, he is today an internationally recognized photographer and artist. On his first visit to Reims, Erwin was fascinated and impressed by the depth and immensity of the crayères, and decided to concentrate on the details of their prehistoric natural formation and the traces left by man.
by Erwin Olaf
In a tribute to Alfons Mucha, Erwin Olaf also created a “cellar-box” for Ruinart champagne.
Discover the Cellar box from Erwin Olaf
A Patron of Contemporary Art and Design
The House of Ruinart has enjoyed close and long-standing relations with the art and design world, starting in 1896 when André Ruinart commissioned the Czech artist, Alfons Mucha, to create an advertising poster. Since then, Ruinart maintains close links with contemporary art giving carte blanche to well-known artists and providing support for major art fairs throughout the world.