You will find below the material available on the collaboration between Ruinart and David Shrigley at Art Basel 2021 : press release and HD visuals.
As well as offering David Shrigley Carte Blanche (free reign), to create a selection of artworks that will be exhibited at the Ruinart Lounge in the Collectors Lounge at Art Basel in Basel taking place between September 24-26, 2021, Maison Ruinart invites the public to discover the artist’s augmented reality creation in Basel, revealed through the Acute Art app.
Inspired by one of the British artist’s drawings for the world’s oldest champagne house, the digital Giant Worm twists through the heart of Basel. To make the virtual sculpture appear in three dimensions, you need to hunt out the QR code to download the application. The worm then comes alive on your smartphone, weaving through its urban environment. Unleashed from its conventional forms, art turns digital to reach a younger generation of art-loving epicureans.
Giant Worm will be visible in the city until the end of October 2021, keeping this new element of the artist’s Carte Blanche alive – with more than a little humour – beyond the walls of Art Basel in Basel.
Each year, Maison Ruinart welcomes a contemporary international artist in Reims to share their vision of the famous, nearly 300-year-old champagne house. In the footsteps of Liu Bolin (2018) and Vik Muniz (2019), British artist David Shrigley looked at Ruinart through 36 drawings and gouache paintings, as well as 3 neon installations, 2 ceramic pieces and 1 door. This British icon with a somewhat leisurely character is an acerbic artist who views today’s world with unequalled irony.
Delivering a singular vision of a Maison that is just as singular, David Shrigley invites us to rediscover Ruinart with offbeat humour and no concessions. His art shines new light on the Maison’s vineyard, heritage, and savoir-faire. In the Champagne region, he scrutinised the vineyard, explored the wine cellars, and noted every expression and gesture he glimpsed. With curiosity, he studied the ways of the people working the vines, oenologists and other Ruinart collaborators. His sharp regard took in the closely guarded secrets of champagne making.
Through his drawings, neon installations and sculptures, David Shrigley offers us a benevolent yet unbeaten path, which generates surprising interactions between nature and the different steps in the wine-making process. He also makes us more aware of the environmental commitments Maison Ruinart upholds every day. Because humour is, without doubt, one of the best ways to raise awareness.
The artistic journey continues at the Grand Hôtel Les Trois Rois, which will become an integral part of the Ruinart Art Fair experience. Visitors will be able to visit the Grand Hôtel Les Trois Rois to savour an exclusive food & wine pairing: a citrus eclair designed by master pastry chef Magdalena Liehr accompanied by a glass of Ruinart Rosé champagne.
The Acute Art QR code installed on the hotel terrace will plunge curious visitors into the artistic world of David Shrigley, bringing Giant Worm to life above the Rhine.