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MAISON RUINART PRESS CORNER

You will find below the material available about the Second Skin case now available in magnum formats : press release and HD visuals.

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This festive season Ruinart invites you to share more than a gift

The innovative second skin case expresses a new way of giving. It is part of the eco-responsible approach that Ruinart applies to all its activities. Launched in 2020 and now available in magnum formats, the second skin case does not alter the experience or taste.

The magnum format wrapped in its second skin case is available for R de Ruinart, R de Ruinart Millésimé, Ruinart Blanc de Blancs and Ruinart Rosé vintages.

The embossed pattern is a direct homage to the Crayères, the Maison’s historic chalk cellars in Reims.

MORE THAN A GIFT RUINART SECOND SKIN IN MAGNUM

A bottle of Ruinart champagne represents more than just gift.

It represents emotion, innovation, and responsibility.

Ruinart invites you to give meaning to your end-of-year rituals, an ideal time to come together, share festive moments and spread positive messages.

Offering a bottle of Ruinart is a gesture that symbolises connection, but also commitment.

By dispensing with traditional gift boxes,

Ruinart innovates, disrupts, and proves that French art de vivre can be as responsible as it is creative.

The second skin invented by Ruinart is a blank page without any words or images, an elegant and poetic surface that leaves room for the imagination.

It is as beautiful as it is useful.

CHAMPAGNE RUINART IN MAGNUM

If you ask oenologists what size bottle to buy, they will probably say the magnum. This is because it is one of the most effective ways of preserving a wine’s freshness.

In proportion to the quantity of liquid (1.5 litres), it minimises contact with oxygen, which has a significant impact on how the champagne evolves over time. To further reduce gas exchange, the neck of all Ruinart bottles are 26mm—narrower than the standard 29mm for most champagnes.

For magnums, the narrower neck is combined with a longer ageing period, compared to standard formats, allowing more intense notes to develop.