Representing more than two years of R&D, the new cases will replace the Maison’s existing champagne boxes. Set to revolutionize the gift-box and cases market, the packaging is eco-designed, 100% paper case that reduces the bottle’s packaging carbon footprint by 60% and is 9 times lighter than previous gift boxes generation.
Come and discover Maison Ruinart new eco-designed packaging at La Grande Epicerie de Paris from June 6 to July 6.
Maison Ruinart second skin packaging, made of natural wood fibres, began its life in eco-managed European forests.
Its colour and texture are inspired by the Maison’s historical Crayères, a UNESCO World Heritage site.
Moulded to the shape of the Ruinart bottle, this case highlights the iconic silhouette and echoes the roundness of its wines.
Since 1729, the first ever established Champagne House has looked to preserve its ancestral savoir-faire and carefully cultivate the soil its exceptional wines are rooted in.
In light of the ever growing environmental challenges, Maison Ruinart, entering its 4th century of existence, takes a decisive step forward by creating an eco-designed second skin packaging, fully recyclable.