Celebrating the savoir-faire of the first established house of Champagne, the luminous, artistic installation offers the iconic Ruinart Blancs de Blancs and Ruinart Rosé cuvées (half bottle, bottle and magnum) all year around, as well as exclusive services.
This surprising space nestles under the glass dome of the newly renovated Samaritaine department store, built in 1870 and listed as a historic monument since 1990. Placed on a long block of limestone rock, symbolising the Maison’s Crayères – chalk-pits cellars used to mature wine – in Reims, the emblematic bottles float above a mirrored surface.
Their reflections create a surprising landscape evoking the vineyards and rolling hills of the Champagne region where the Maison’s signature grape variety, chardonnay, is grown. Through the savoir-faire of the wine making team, the Cellar Master unveils the aromatic freshness that characterises Ruinart champagnes.
« Maison Ruinart is accompanying the longawaited reopening of the Samaritaine with its first dedicated sales space. It was an obvious choice for Ruinart. We share the same enlightened vision of a world based on the deep connection between nature and culture. The Samaritaine is much more than a point of sale. » Frédéric Dufour, Président Maison Ruinart